The market for baby food in France was estimated in 2018 to be worth 803 million euros. While a valuable market, it has none-the-less showed signs of contracting (-1.7% in value and -2.5% in volume) in the first half of 2018 (source: LSA). The woes of this market can be explained to some extent by falling birthrates in France and recent food scares. According to a YouGov survey (source: YouGov), 17% of parents were unsatisfied with the food…