Blog


Vitagora's food innovation blog

 

Science and tech intelligence,
trends and best practices

01 Sep 2021

Pulses: what are the barriers to boosting consumer demand?

Lentils, beans, chick peas... pulses are well known for their many benefits for the environment (nitrogen fixing, low greenhouse gas emissions etc.) and for our health (high in protein, low in fats...) - here is a quick overview of these points. Despite their positive press, consumption of pulses has fallen steeply in France (as it has in many Western countries) since the beginning of their 20th century, from 7.2kg/year/person in 1920 to 1.7…

05 May 2021

Copycat: what can petfood learn from human food trends?

With 14 million cats, more than 7 million dogs (according to a 2018 Facco/Kantar report), and a few million fish, birds and other animals, at least half of all French households contain a pet.   From flexitarian to vegan, natural, gluten free… it is widely accepted that current human food trends are an expression of an overall movement towards hyperspecialized diets. But what about the petfood aisle of the supermarket? And what nutritional…

06 Apr 2021

Unlocking the power of mushrooms

Porcini, morels, chanterelles, truffles… our forests and woods are full of fungal epicurean delights. Mushrooms, "the fleshy, spore-bearing fruiting body of a fungus", are eaten by French people at a rate of 1.5kg per person per year (source).   More than 100,000 different species of fungus have been identified, including a little over 1,100 edible varieties, and around 500 varieties are used for traditional medicine (source).   Outside…

24 Mar 2021

Food scoring apps in France, a threat or an opportunity for food brands?

NutriScore, Siga, Nova, Eco-score: for a number of years, food “scoring” systems and a number of apps that tabulate them have been addressing a dual expectation from French consumers – an expectation of transparency (to know more about the products they are buying) and a desire for simplification (to better understand the information found on packaging). While these scores are displayed on packaging on a voluntary basis, many consumers are b…

16 Sep 2020

Preserving natural nutrients in your products: what processing techniques are available?

According to an Opinion Way/ French Food Capital survey published in September 2018, 86% of French people declared that they are careful about what they eat. 56% of them found that the composition of a product (the list of ingredients) was important information, and 43% considered that the negative effects that food products may have on their health are greater today than in the past (source: LSA). "Living food", raw food, paleo diet... Die…

28 Apr 2020

How to get the most out of food certification labels in France?

Who can say they have never had the experience of being bewildered by the array of icons on a food packet? In France, certification labels are many: Label Rouge, "Bio" (organic certifications), fair trade, made in France, pesticide-free, Bleu-Blanc-Coeur, AOC, nitrate-free... These labels and other mentions are growing ever present on supermarket shelves, with the risk of infringing on consumer understanding and impact.   Among the many la…

17 Dec 2019

How to get a foothold in baby food markets in France

The market for baby food in France was estimated in 2018 to be worth 803 million euros. While a valuable market, it has none-the-less showed signs of contracting (-1.7% in value and -2.5% in volume) in the first half of 2018 (source: LSA). The woes of this market can be explained to some extent by falling birthrates in France and recent food scares. According to a YouGov survey (source: YouGov), 17% of parents were unsatisfied with the food…

15 May 2018

Clean Label: the questions to help you meet your consumers' expectations

In France, 49% of consumers claim not to trust food brands (source: Obsoco; 2016). This erosion of trust is not a purely French phenomenon and many other countries are in the same situation. In response to this crisis, clean labels are an increasing demand from markets: it is a question, for consumers, of reconnecting with authentic and natural food, that they can understand. But are we sure that clean label recipes developed by food manufactur…

LE COVID-19 : INFORMATION IMPORTANTE

Compte-tenu des mesures prises par le gouvernement, concernant la situation sanitaire liée à la propagation du virus COVID-19, toutes les réunions physiques, manifestations, et visites en entreprise sont à nouveau suspendues à partir du vendredi 30 octobre 2020 à minima jusqu'au 1er décembre.

Cependant, tout comme lors du confinement de printemps, toute l’équipe Vitagora adopte des mesures de télétravail et reste entièrement disponible pour répondre à vos questions et demandes liées aux services et actions proposés par Vitagora.

Nous vous rappelons qu’une cellule de crise au sein de Vitagora liée à l’impact du COVID-19 sur l’activité de nos entreprises agroalimentaires régionales, en lien avec l’ANIA et les autorités régionales, est toujours en place.

Vous pouvez joindre cette cellule de crise pour toute demande relative à ce sujet au 06 72 39 66 96, Tom Vaudoux, ou par email, au elisabeth.lustrat@vitagora.com.

We use cookies to measure the audience of our site and optimize your user experience. By continuing your browsing on this site, you agree to the policy of using cookies.

I ACCEPT EN SAVOIR PLUS