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06 Feb 2020

Packaging: what works with seniors?

By Bérengère Moindrot

Even though seniors are the purchasers of half of the value of consumer goods sold in France, packaging – in particular that of food products - is rarely adapted to this target market.   How do you take the needs of French seniors into account in your packaging design?   In 2018, in a study carried out by YouGov for the ALL4PACK showroom, European designers and consumers gave us a detailed account of how seniors are facing with difficult…

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06 Feb 2020

Agroecology: high throughput phenotyping for a sustainable and productive agriculture

By Bérengère Moindrot

Have you ever heard of high throughput phenotyping? This high-tech imaging technique, of which INRAE (French research institute of agriculture, food and environment) in Dijon is a leading expert, helps study a plant from every possible angle without destroying it. This innovative method contributes to a faster and more accurate selection of plants, for a more sustainable and productive agriculture.   Here is an overview of this topic with …

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20 Dec 2019

Last news about New Frontiers in Food – Fast Forward : a European project to boost SME's internationalisation

By Marthe Jewell

Find the latest news about New Frontiers in Food – Fast Forward (NF4) the European project to boost SME's internationalisation. The New Frontiers in Food Fast Forward action plan will be oriented towards three value chains representing strong development potential: The connected food markets The functional foods and health ingredients markets The manufactured food products markets In parellel, four international zones have been identifie…

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04 Dec 2019

Mission to Brazil : discovering the local agri-food actors

By Anne-Céline Renaud

In November 2019, Vitagora took part in a European partnership mission to Brazil. Oisin Morrin, vice-president of Vitagora, Nicolas Machado, international partnership coordinator and Christine Urbano, managing director of SensoStat, met key Brazilian innovation players in Sao Paulo. These included the Food Tech Hub, ITAL, the Garage AgTech and the Luiz de Queiroz College of Agriculture (University of São Paulo). In the south of the country, in …

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15 Nov 2019

Vitagora celebrates 10 years of cooperation with Japan

By Anne-Céline Renaud

In November 2019, Vitagora celebrated 10 years of cooperation with Japan. The French food innovation cluster was honoured to host NARO’s President, Dr K. KYUMA, and Vice-President, Dr A. MATSUDA, and their team who came and met Vitagora’s President M. Pierre Guez and Director M. Christophe Breuillet, as well as scientific forces from Vitagora’s agrifood innovation ecosystem.    The NARO, the National Agriculture and food Research Organisation…

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29 Oct 2019

Plant-based alternatives to meat

By Marthe Jewell

A huge challenge: how to please everyone   The plant-based substitute market is booming in France, with an increase of 80% in sales recorded in France in 2016. Beyond this trend, consumers are making a host of expectations known: new sources of protein for health and environmental reasons, anti-animal exploitation, ease of preparation … Attracted by many opportunities, agri-food manufacturers have launched plenty of meat free products such as…

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01 Oct 2019

A bread to fight against elderly malnutrition

By Marthe Jewell

A little loaf of bread, baptised “G-Nutrition”, has caused quite a stir in among elderly care professionals. This bread is the result of a long development process aiming to meet the nutritional needs of the elderly, as well as being perfectly adapted to their taste preferences and eating abilities. As of 2018, it became the first "everyday" food product to receive authorisation to be refundable by French Social Security, in recognition of its im…

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22 Aug 2019

The Boomer Challenge: watch the video

By Marthe Jewell

On Tuesday, December 11th, 2018, in Paris three international startups were selected as the winners of the Boomer Challenge startup contest. The winners – Max de Génie (1st prize), Cerelab (2nd prize), et Troo Foods Ltd (3rd prize) – were selected for their innovations in food for senior consumers. 42 applicants from 16 countries entered the Boomer Challenge, with 13 startups taking part in the final. The winners gain access to cash prizes and pr…

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19 Jul 2019

Fermented products: a strong trend in French food markets

By Anne-Céline Renaud

If you are paying attention to food trends like we do, you are very likely to have seen a lot of press devoted to consumer interest in fermented foods and beverages. This is no surprise as the fermented food and ingredient market is projected to grow from $512.19 billion in the year 2018 to $689.34 billion by 2023, growing at a CAGR of 6.12% from 2018 to 2023. While the trend is visible across the globe, in 2018 Europe led the way in terms o…

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19 Jul 2019

Sensory analysis and statistics to understand your consumers

By Anne-Céline Renaud

How do we know if a product will be appreciated by consumers? What target segment should you choose when you launch a product? Sensory analysis and statistics offer relevant methods to identify both the characteristics of a product and consumer acceptability. What are the possible applications for the food industry? How to use the results?   What interest for agri-food business? How is your product perceived? This is essential for i…

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LE COVID-19 : INFORMATION IMPORTANTE

Compte-tenu des dernières mesures prises par le gouvernement ce weekend, concernant la situation sanitaire liée à la propagation du virus COVID-19, toutes les réunions physiques, manifestations, et visites en entreprise sont suspendues jusqu’à nouvel ordre.

Cependant, toute l’équipe Vitagora a adopté des mesures de télétravail et reste entièrement disponible pour répondre à vos questions et demandes liées aux services et projets proposés par Vitagora.

Une cellule de crise au sein de Vitagora liée à l’impact du COVID-19 sur l’activité de nos entreprises agroalimentaires régionales a été mise en place dès le vendredi 13 mars en lien avec l’ANIA et les autorités régionales.

Vous pouvez joindre cette cellule de crise pour toute demande relative à ce sujet au 06 72 39 66 96, Tom Vaudoux, ou par email, au elisabeth.lustrat@vitagora.com.

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