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29 Oct 2019

Plant-based alternatives to meat

A huge challenge: how to please everyone   The plant-based substitute market is booming in France, with an increase of 80% in sales recorded in France in 2016. Beyond this trend, consumers are making a host of expectations known: new sources of protein for health and environmental reasons, anti-animal exploitation, ease of preparation … Attracted by many opportunities, agri-food manufacturers have launched plenty of meat free products such as…

20 Dec 2019

Last news about New Frontiers in Food – Fast Forward : a European project to boost SME's internationalisation

Find the latest news about New Frontiers in Food – Fast Forward (NF4) the European project to boost SME's internationalisation. The New Frontiers in Food Fast Forward action plan will be oriented towards three value chains representing strong development potential: The connected food markets The functional foods and health ingredients markets The manufactured food products markets In parellel, four international zones have been identifie…

04 Dec 2019

Mission to Brazil : discovering the local agri-food actors

In November 2019, Vitagora took part in a European partnership mission to Brazil. Oisin Morrin, vice-president of Vitagora, Nicolas Machado, international partnership coordinator and Christine Urbano, managing director of SensoStat, met key Brazilian innovation players in Sao Paulo. These included the Food Tech Hub, ITAL, the Garage AgTech and the Luiz de Queiroz College of Agriculture (University of São Paulo). In the south of the country, in …

15 Nov 2019

Vitagora celebrates 10 years of cooperation with Japan

In November 2019, Vitagora celebrated 10 years of cooperation with Japan. The French food innovation cluster was honoured to host NARO’s President, Dr K. KYUMA, and Vice-President, Dr A. MATSUDA, and their team who came and met Vitagora’s President M. Pierre Guez and Director M. Christophe Breuillet, as well as scientific forces from Vitagora’s agrifood innovation ecosystem.    The NARO, the National Agriculture and food Research Organisation…

01 Oct 2019

A bread to fight against elderly malnutrition

A little loaf of bread, baptised “G-Nutrition”, has caused quite a stir in among elderly care professionals. This bread is the result of a long development process aiming to meet the nutritional needs of the elderly, as well as being perfectly adapted to their taste preferences and eating abilities. As of 2018, it became the first "everyday" food product to receive authorisation to be refundable by French Social Security, in recognition of its im…

22 Aug 2019

The Boomer Challenge: watch the video

On Tuesday, December 11th, 2018, in Paris three international startups were selected as the winners of the Boomer Challenge startup contest. The winners – Max de Génie (1st prize), Cerelab (2nd prize), et Troo Foods Ltd (3rd prize) – were selected for their innovations in food for senior consumers. 42 applicants from 16 countries entered the Boomer Challenge, with 13 startups taking part in the final. The winners gain access to cash prizes and pr…

19 Jul 2019

Fermented products: a strong trend in French food markets

If you are paying attention to food trends like we do, you are very likely to have seen a lot of press devoted to consumer interest in fermented foods and beverages. This is no surprise as the fermented food and ingredient market is projected to grow from $512.19 billion in the year 2018 to $689.34 billion by 2023, growing at a CAGR of 6.12% from 2018 to 2023. While the trend is visible across the globe, in 2018 Europe led the way in terms o…

19 Jul 2019

Sensory analysis and statistics to understand your consumers

How do we know if a product will be appreciated by consumers? What target segment should you choose when you launch a product? Sensory analysis and statistics offer relevant methods to identify both the characteristics of a product and consumer acceptability. What are the possible applications for the food industry? How to use the results?   What interest for agri-food business? How is your product perceived? This is essential for i…

09 Jan 2019

Vitagora a partner in a European project to identify and address barriers to sweetener use

A new study, led by researchers from the Universities of Liverpool and Copenhagen, has been launched to identify the risks and benefits of sugar replacements in the diet. Vitagora is one of five French partners within a wide-ranging consortium of 29 academic institutions and companies.   SWEET, a European Commission Horizon 2020 funded project, is supported by a consortium of 29 pan-European research, consumer and industry partners, who will …

19 Apr 2018

New Frontiers in Food: a European project to boost SME's internationalisation

Funded by the COSME* program (Competitiveness of Enterprises and Small and Medium-sized Enterprises), in 2016 Vitagora and its partners launched the New Frontiers in Food initiative to accompany European SMEs with their international development. In 2018, Vitagora and 4 European partner clusters (Food Valley in the Netherlands, Valorial in France, Wagralim in Belgium and Clusaga in Spain) have launched the second phase of New Frontiers in Food, f…

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