Vitagora's key knowledge area - Consumer taste and pleasure

Consumer and sensory sciences: guiding and enriching food development


Pleasure is an integral part of food and eating and the primary decisional factor in food purchasing.


For this reason, Vitagora places great importance on the development of a solid base of scientific and expert knowledge in consumer and sensory sciences to perfectly tailor food innovations to your consumer segments' preferences, usages and behaviours. 


Here are a few examples of our innovation expertise and actions in leveraging consumer and sensory sciences:







senior bread

A bread to fight against elderly malnutrition

less fat salt and sugar

TERIFIQ - strategies for reducing fat, salt and sugar in processed foods

Hab eat

Habeat - research into food habit formation and breaking in early childhood

fat taste

Oro-sensory detection of lipids - Is fat our 6th taste?

microorganisms food

Microorganisms and food - 3 leading research units





Want to find out more?

Vitagora has long understood that providing food and agri-business with knowledge, insights and an innovation-fostering environment is the key to translating ideas into opportunities, and opportunities into industry success stories.


Contact our international outreach team to find out how Vitagora can help you create your own success stories:

Tel.: +33 (0)3 80 78 77 41, Mob.: +33 (0)6 65 14 80 95



Interested by Vitagora? Let us contact you...

Your contact :

Anne-Céline Renaud

+33 (0)3 80 78 77 41

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