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Vitagora's food innovation blog

 

Science and tech intelligence,
trends and best practices

05 Nov 2020

Vitawatch: agri-food intelligence round-up for November

By Anne-Laure

Food and health, consumer behaviours, packaging, formulation, sustainable agriculture… What are the latest scientific advances for agri-food from around the world?   Identifying the brain cells controlling sugar craving, genetically modified rice as a treatment for hypertension, peanut waste products as a health ingredient in chocolate, Generation Z's doubts about lab-grown meat...   Read our Vitawatch monthly agri-food intelligence briefin…

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06 Oct 2020

Centralising open innovation: are you killing your agility?

By Christophe

How can we innovate? All companies struggle with the issue of optimising their innovation processes, balancing an imposed secrecy to preserve their competitive advantage against the potential gains of capturing innovation ideas from outside of the company. As an innovation cluster, this sort of discussion is at the heart of our activity.   In recent decades, "open innovation" has increasingly been adopted, but in a form that sees incoming…

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16 Sep 2020

Preserving natural nutrients in your products: what processing techniques are available?

By Anaïs

According to an Opinion Way/ French Food Capital survey published in September 2018, 86% of French people declared that they are careful about what they eat. 56% of them found that the composition of a product (the list of ingredients) was important information, and 43% considered that the negative effects that food products may have on their health are greater today than in the past (source: LSA). "Living food", raw food, paleo diet... Die…

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22 Jul 2020

Independance, agility... why you should use intrapreneurship. The example of Symrise

By Christophe

Agile innovation is not exclusively the domain of startups. For a number of years, large companies have been questioning their innovation processes: hierarchy, cumbersome bureaucracy, long delays... and turning to intrapreneurship.   At the helm of an innovation cluster, observing my team's experiences of working with large companies has shown me that this can bring real results, as was the case for the Symrise group.    This company too…

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12 Jun 2020

Vitawatch: agri-food intelligence round-up for June 2020

By Anne-Laure

Food and health, consumer behaviours, packaging, formulation, sustainable agriculture… What are the latest scientific advances for agri-food from around the world?   The role of immunonutrition in the face of the Covid-19 crisis, diet and dementia, packaging made from the durian plant, breaksin the cold chain, fertilisers made from urine… areas of scientific research can sometimes be surprising but always in service of discovery and innova…

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26 May 2020

European regulations - use caution with your sensory claims

By Elodie

A "more creamy" yoghurt, a chocolat bar with "even crunchier nuts", a "refreshing" chewing gum, an "even more delicious" recipe for a ready meal, a "delicately floral" coffee flavour etc. A large number of food brands are using packaging to vaunt the sensory aspects of their products in order to stand out in crowded supermarket aisles.   What type of messages are covered by the European regulations on sensory claims? How can you use them?…

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28 Apr 2020

How to get the most out of food certification labels in France?

By Elisabeth

Who can say they have never had the experience of being bewildered by the array of icons on a food packet? In France, certification labels are many: Label Rouge, "Bio" (organic certifications), fair trade, made in France, pesticide-free, Bleu-Blanc-Coeur, AOC, nitrate-free... These labels and other mentions are growing ever present on supermarket shelves, with the risk of infringing on consumer understanding and impact.   Among the many la…

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01 Apr 2020

Partner profile: SPADEL, “We are looking to develop agile innovation”

By Bérengère Moindrot

Simply innovating is not enough for food multinationals if it is not keeping up with fast-moving markets and ever-changing consumers. With start-ups and smaller companies gnawing away at the market shares of established players, the need to be agile is coming into focus as a key to innovating successfully. Increasingly aware of this fact, Spadel, a leading European producer of mineral waters and bottled soft drinks, recently became a partner…

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28 Feb 2020

Vitawatch: agri-food intelligence roundup for February 2020

By Anne-Laure

Food and health, consumer behaviours, packaging, formulation, sustainable agriculture… What are the latest scientific advances for agri-food from around the world?   A beverage able to control your blood sugar level, a detailed analysis of your microbiota, satellite data used to improve agricultural yields in Africa, the influence of social media on diet... scientific research is ongoing in all areas of agri-food innovation.   Read our Vita…

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06 Feb 2020

Packaging: what works with seniors?

By Bérengère Moindrot

Even though seniors are the purchasers of half of the value of consumer goods sold in France, packaging – in particular that of food products - is rarely adapted to this target market.   How do you take the needs of French seniors into account in your packaging design?   In 2018, in a study carried out by YouGov for the ALL4PACK showroom, European designers and consumers gave us a detailed account of how seniors are facing with difficult…

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LE COVID-19 : INFORMATION IMPORTANTE

Compte-tenu des mesures prises par le gouvernement, concernant la situation sanitaire liée à la propagation du virus COVID-19, toutes les réunions physiques, manifestations, et visites en entreprise sont à nouveau suspendues à partir du vendredi 30 octobre 2020 à minima jusqu'au 1er décembre.

Cependant, tout comme lors du confinement de printemps, toute l’équipe Vitagora adopte des mesures de télétravail et reste entièrement disponible pour répondre à vos questions et demandes liées aux services et actions proposés par Vitagora.

Nous vous rappelons qu’une cellule de crise au sein de Vitagora liée à l’impact du COVID-19 sur l’activité de nos entreprises agroalimentaires régionales, en lien avec l’ANIA et les autorités régionales, est toujours en place.

Vous pouvez joindre cette cellule de crise pour toute demande relative à ce sujet au 06 72 39 66 96, Tom Vaudoux, ou par email, au elisabeth.lustrat@vitagora.com.

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