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Vitagora's food innovation blog

 

Science and tech intelligence,
trends and best practices

10 Dec 2021

Methods for exploring the links between emotions and food choices

By Elodie

Standing in front of a kitchen cupboard, a market stall or the shelves of a supermarket, how do consumers carry out their food choices? How are decisions made about the composition of a meal or a trolley?   According to experts, rational criteria (such as price, availability, or labels of quality) take second place to emotions in our decisions about food.   What links are there between food and emotions? What tools and methodologies can…

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13 Oct 2021

The various realities, and opportunities, of urban agriculture in France

By Elodie

Whether from a growing awareness of the environmental impact of food production, or the travel restrictions of the Covid-19 pandemic that encouraged the consumption of locally grown foods, or even the various food industry scandals that are corroding trust... French consumers are looking to retake control of their food with a focus on local and minimally-processed products.   As a well-spring of development for a territory, urban agricultu…

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29 Sep 2021

Sustainable packaging: let's sort it out!

By Elodie

In total, France produces five million tonnes of household packaging per year (source: ADEME). While 70% of household packaging is currently recyclable, this depends above all on the materials used: 100% of steel, 85% of glass, and 64% of paper/cardboard packaging are recycled, but in the case of plastic, only 28% of packaging is recycled (source: CITEO).   To move in the direction of sustainable development, to meet the expectations of consu…

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01 Sep 2021

Pulses: what are the barriers to boosting consumer demand?

By Elodie

Lentils, beans, chick peas... pulses are well known for their many benefits for the environment (nitrogen fixing, low greenhouse gas emissions etc.) and for our health (high in protein, low in fats...) - here is a quick overview of these points. Despite their positive press, consumption of pulses has fallen steeply in France (as it has in many Western countries) since the beginning of their 20th century, from 7.2kg/year/person in 1920 to 1.7…

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29 Jun 2021

Food regulations: is Europe opening its doors to insects in human foods?

By Elodie

On January 13th, 2021 EFSA green-lit the sale of flour made from yellow mealworms in the EU. As expected, on June 1st, the EU Commission confirmed EFSA’s scientific opinion and authorized the first edible insect, dried yellow mealworm, to be placed on the European market.   This is a landmark decision by the EU commission, in support of Europe’s food safety body, and for some is a path for harmonising the patchy application of EU regulatio…

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24 Mar 2021

Food scoring apps in France, a threat or an opportunity for food brands?

By Elodie

NutriScore, Siga, Nova, Eco-score: for a number of years, food “scoring” systems and a number of apps that tabulate them have been addressing a dual expectation from French consumers – an expectation of transparency (to know more about the products they are buying) and a desire for simplification (to better understand the information found on packaging). While these scores are displayed on packaging on a voluntary basis, many consumers are b…

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13 Jan 2021

Nanomaterials: is your product labelling in compliance with European regulations?

By Elodie

They can be used to improve taste characteristics, to optimise manufacturing processes, or in smart packaging… Nanomaterials and additives containing nanoparticles are appearing frequently on the ingredient lists of food products.   Faced with underlying consumer fears regarding the potential health risks posed by nanomaterials, regulations have been evolving: since December 2014, it has become compulsory to indicate manufactured nanomater…

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26 May 2020

European regulations - use caution with your sensory claims

By Elodie

A "more creamy" yoghurt, a chocolat bar with "even crunchier nuts", a "refreshing" chewing gum, an "even more delicious" recipe for a ready meal, a "delicately floral" coffee flavour etc. A large number of food brands are using packaging to vaunt the sensory aspects of their products in order to stand out in crowded supermarket aisles.   What type of messages are covered by the European regulations on sensory claims? How can you use them?…

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07 Jan 2020

Superfruits: "clean label" ingredients for human (or animal) foods

By Elodie

Since the mid 2000s, the number of product vaunting the merits of "superfruit" ingredients has exploded. The superfruit trend, emerging from the USA, has become a stable segment of global markets for processed food products. According to Future Market Insights, the world market for superfruits was worth more than 38 billion dollars in 2015, and should grow by 5.9% per year until 2026 (source). Jos de Koning, founder of Superfruiticals, talks…

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12 Nov 2019

Older consumers in France: how to get to know them?

By Elodie

A survey carried out by Kantar Worldpanel in 2018 showed us that older consumers in France are les interested by retailer own brands than they were 10 years ago ( you can find out more here -in French). A fast-growing segment of France's population, projected to reach 39% in 2070 (INSEE), it is also a segment with a lot of buying power and a strong taste for quality in their food purchases. However, they are also a group of consumers that is…

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LE COVID-19 : INFORMATION IMPORTANTE

Compte-tenu des mesures prises par le gouvernement, concernant la situation sanitaire liée à la propagation du virus COVID-19, toutes les réunions physiques, manifestations, et visites en entreprise sont à nouveau suspendues à partir du vendredi 30 octobre 2020 à minima jusqu'au 1er décembre.

Cependant, tout comme lors du confinement de printemps, toute l’équipe Vitagora adopte des mesures de télétravail et reste entièrement disponible pour répondre à vos questions et demandes liées aux services et actions proposés par Vitagora.

Nous vous rappelons qu’une cellule de crise au sein de Vitagora liée à l’impact du COVID-19 sur l’activité de nos entreprises agroalimentaires régionales, en lien avec l’ANIA et les autorités régionales, est toujours en place.

Vous pouvez joindre cette cellule de crise pour toute demande relative à ce sujet au 06 72 39 66 96, Tom Vaudoux, ou par email, au elisabeth.lustrat@vitagora.com.

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