Replay - Successfully launch innovative products in the food service and/or supermarket retail sectors in France

Successfully launching a product innovation is a real challenge for agrifood start-ups.

In the first part, we will distinguish between innovation and product novelty before looking at what constitutes a ‘good’ food trend and how to recognise it.

Then, we will guide you and provide advice to help you through the various stages of your launch: what are the key moments of the year to capitalise on? What KPIs should you track to monitor performance and ensure success in stores and warehouses?

Presentation (in French)

Replay (in French. Activate English subtitles in Youtube settings)