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Agrifood companies targeting development in France
gain market access in france
As one of Europe's largest economies, France is an ideal gateway into European consumer markets for innovative foods.
French consumers are demanding but rewarding: they expect authenticity, transparency, and pleasure in eating, while increasingly embracing innovation that supports health and sustainability.
Vitagora's large network of businesses and trusted experts, combined with our knowledge of the French and European agrifood sectors, provides you with the guidance and expertise to successfully identify, evaluate and act on commercial opportunities within French food markets.
Understand food trends and consumers in France
With a custom intelligence report, we can help you determine the potential market/product fit:
- Consumer and usage research (demographic benchmarks, eating habits, concerns, etc.)
- Market and competitor analysis: products, news (fundraising, acquisitions, etc.), patents, etc.
Test your products and concepts with French consumers
With the capabilities of our network, we can help you gain insights into consumer acceptability of your products or concepts:
- Market testing with a commercial partner from the Vitagora network
- Sensory testing with a consumer panel
- Concept testing or consumer co-creation with our exclusive Living Lab
Implement your M&A, licencing or subcontracting strategy
To support your manufacturing strategy in France, we can leverage our extensive ecosystem and knowledge of the agrifood sector:
- Definition of technical specifications
- Identification and evaluation of candidates
- Facilitation of discussions and collaborations
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