Vitagora welcomes a new president

This is a symbolic moment in the life of the association: Vitagora welcomes a new president. After more than 17 years of unfailing commitment, Pierre Guez is handing over the reins to Oisin Morrin, who was elected president by the Board of Directors on April 8, 2025. This succession marks a new stage in Vitagora's history, with a desire to continue and amplify the momentum already underway in the service of innovation and excellence in the agri-food sector.

At 60 years old, Oisin Morrin runs Tippagral, a cheese production company based in Longvic (€120 million in revenue, 80 employees). An Irish entrepreneur at the helm of a competitiveness cluster: a symbol of the international dimension that Vitagora has acquired.

You are an Irish business leader, well established in Dijon. What has been your career path?

Oisin Morrin: After studying aquaculture, I first worked on a salmon farm in Connemara. I then came to France in 1988 to lead a salmon farming project in Corrèze, followed by a sea bass and sea bream farming project in Corsica. After that, I changed direction, went back to school to get an MBA in Edinburgh, which was my ticket to becoming deputy director and then, in 2006, director of Tippagral, an Irish company based near Dijon. I came here for two or three years, but I never left this company or this city, which have given me so much.

What has been your experience with Vitagora?

We have been members for eight years, and I have been vice-president of Vitagora for six years. I see this competitiveness cluster as a major player in supporting agri-food companies, a structure capable of helping us meet the three major challenges we face.

What are these challenges?

The first is technological. Digital technology has become essential to running a business; it is now a prerequisite for performance. But technology is constantly evolving, so we need to stay alert, for example to the emergence of artificial intelligence, which will profoundly change the way businesses operate. The second challenge is social. This involves making corporate social responsibility (CSR) an asset in their development. Taking people into account is central to economic success. This translates, for example, into a commitment to reach out to young people, starting in elementary and middle school, to welcome more students and work-study participants, and to enhance the attractiveness of our professions and our companies.

Finally, the third challenge is environmental: we must work collectively to reduce our impact on the planet.

 French subtitles available (go to Youtube settings)

What are your priorities for your first term as president?

Oisin Morrin representing Vitagora in Hokkaido (Japan) in 2024
Well, I will continue to work on these three challenges, with the board of directors and the entire Vitagora team, and of course in line with the remarkable work led by Pierre Guez. In particular, we must strengthen our efforts to promote the international development of companies in the sector, in conjunction with consular organizations and Business France.

What message would you like to convey as you take up the presidency of Vitagora?

The idea I want to convey is that, as a leader, you must not hesitate to step outside the walls of your company, go out and meet stakeholders, set out to conquer the world, and dare to innovate. To this end, Vitagora stands alongside economic stakeholders. We will continue to advance and grow the existing momentum so that Vitagora is more than ever a vibrant, dynamic, action-oriented network.

Press contact

Marthe Jewell, marthe.jewell@vitagora.com, 06 60 65 87 16