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11 September 2024
Use case - Libenga Trading
“Vitagora is my toolbox. Whenever I need something, I turn to my contact person to obtain relevant resources and move forward more quickly.” – Mibay Tassoua, Founder, Libenga Trading
Convinced by the potential of the miracle berry, classified as a novel food, Mibay Tassoua wanted to launch a commercial activity around this innovative product. As a sole trader, he was looking for support to develop his business, particularly for the research and development stages. During his research, he discovered Vitagora and its services, as well as its expertise in the fields of novel foods, flavors, and many other areas of interest.
Their needs
When he founded his company Libenga Trading two years ago, Mibay approached Vitagora to gain guided access to the innovation ecosystem, which would accelerate his development.
Solutions provided
As a member of Vitagora, Libenga Trading benefits from support that provides precise answers to its issues, including:
- Personalized support from a single point of contact at Vitagora, providing quick and reliable responses to the company's needs as its project progresses.
- Structuring of its business model and refinement of its pitch deck.
- Several fruitful connections with the worlds of research, food, regulation, and access to public funding.
- Support in putting together applications for Innov'Up grants and certification of your project by Vitagora, which has given you additional credibility with banks and institutions.
Results obtained
Thanks to Vitagora's work in identifying key players that could match its business theme, Libenga Trading was able to build its own ecosystem for growth.
As a member of Vitagora, the team facilitated a meeting between Libenga Trading and CIRAD (the French Agricultural Research Centre for International Development). Thanks to this valuable connection, the start-up launched a research program on its flagship product and five other fruits from the Congo Basin.
Vitagora provided significant added value in the implementation of this R&D work to realize Libenga Trading's ambition of becoming an ingredient manufacturer.
"Vitagora is my toolbox. Whenever I have a need, I turn to my contact person to obtain relevant, practical resources and move forward more quickly. You can count on the responsiveness and diverse skills of the entire team. Everyone is highly competent in their field, and on a personal level, they are very pleasant to work with.
Vitagora has enabled me to connect with key players that I would not have been able to meet on my own, and to truly structure my project. Its ecosystem is rich, bringing together players from both the food industry and the world of research, as well as partners specializing in regulation and financing."
– Mibay Tassoua, Founder, Libenga Trading
About Vitagora
Vitagora is a professional association in the agri-food sector, certified as a competitiveness cluster for the Bourgogne-Franche-Comté and Île-de-France regions.
For nearly 20 years, we have been working to improve the performance and competitiveness of our members by offering a range of collective services and tools, as well as individual support tailored to the needs of agri-food businesses.
