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27 August 2024
Use case - Nestlé Purina
"Vitagora allows us to maintain momentum and a common thread in discussions with external partners.”
– Claire Molas, Senior Innovation Research Scientist at Nestlé Purina
PURINA is a major player in the pet food industry worldwide and in France. For over 125 years, PURINA has been a pioneer in the development of high-quality, complete, balanced, and cutting-edge nutrition. In France, the company has five factories and one R&D center, and markets more than 400 products under renowned brands such as FELIX®, PURINA ONE®, GOURMET®, PROPLAN®, and FRISKIES®. PURINA has been part of the Nestlé Group since 2001.
Their needs
By implementing an open innovation approach within the company, Nestlé Purina's R&D teams were looking for partner networks. These networks needed to be dynamically and effectively managed, while allowing for the quantification of return on investment.
A member of Vitagora since 2020, Nestlé Purina has built a trusting partnership with the Vitagora team through regular exchanges and rigorous monitoring.
Solutions provided
As a member of Vitagora, Nestlé Purina benefits from the following support to amplify and accelerate its open innovation approach:
- Quarterly meetings to review ongoing projects and identify new needs
- A proactive approach by the Vitagora team to identify expertise, opportunities, and events in line with its areas of interest
- Active monitoring of connections and collaborations to revitalize or resolve sticking points
- Rigorous reporting tools to assess and quantify the positive impact of this support
Results obtained
Nestlé Purina expresses great satisfaction with the added value of Vitagora's open innovation support, which allows them to look beyond their internal expertise and identify interesting opportunities, while maintaining confidentiality.
Thanks to Vitagora's support, the company has benefited from more than 80 qualified connections with innovators, start-ups, and experts from the Vitagora network, leading to multiple collaborations.
"My contact at Vitagora is very proactive in providing opportunities and expertise that are in line with our needs. This is very positive! Their responsiveness, attentiveness, and adaptability are greatly appreciated. Vitagora is the only network with which we have this ongoing interaction, which helps maintain momentum and a common thread in discussions with external partners. We are taking full advantage of our membership!"– Claire Molas, Senior Innovation Research Scientist at Nestlé Purina
About Vitagora
Vitagora is a professional association in the agri-food sector, certified as a competitiveness cluster for the Bourgogne-Franche-Comté and Île-de-France regions.
For nearly 20 years, we have been working to improve the performance and competitiveness of our members by offering a range of collective services and tools, as well as individual support tailored to the needs of agri-food businesses.
