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27 January 2025
Use case - Lactips
"The Vitagora team pays close attention to our expertise and innovations in order to offer us relevant connections. Thanks to its high-quality network and events, Vitagora provides easy access to the agri-food market."
– Flavie Bancel, Business Developement Managerand Lyès Chiheb ,Sustainable development manager, Lactips
Lactips produces 100% bio-based and biodegradable granules for various markets, including packaging.
Their needs
Due to the novelty of their material, it was difficult to fit it into existing categories, creating uncertainty for their customers, particularly in the agri-food sector where precision and compliance are essential.
Lactips was looking for personalized support and easier access to potential customers in order to develop their market in the agri-food sector.
Thanks to their membership in Vitagora, Lactips was put in touch with an industrialist in the network who was looking for a packaging solution for powdered products intended for animal feed.
Solutions provided
As a member, Lactips has benefited from the dynamic leadership of the Vitagora team.
Here are a few examples:
- Facilitating collaboration between Lactips and an industrial partner. The partnership progressed rapidly thanks to the industrial partner, who, as a pilot customer, helped to qualify a granule composition for the manufacture of a film that precisely met the development objectives of both parties.
- Participating in workshops organized by Vitagora. The workshops and round tables bring together key players and experts from the Vitagora network, enabling Lactips to gain visibility and open up project opportunities. Benefiting from guided access to members of the Vitagora innovation ecosystem. Vitagora maintains a close relationship with its members and understands Lactips' expertise, enabling it to refer the start-up to members seeking customized packaging solutions.
- Receive relevant publications and news from Vitagora, accessible in the member intelligence center: ideas for reflection and actionable solutions for businesses.
Results obtained
A successful collaboration with an industrialist specializing in the manufacture of dairy ingredients for animal nutrition!
This collaboration served as a catalyst for Lactips in the development of a new formulation based on defined specifications, which can be both industrialized on their production lines to manufacture granules and transformed into film by industrialists. Together, they developed a concrete product that successfully passed industrial trials and is currently undergoing powder aging tests to ensure its effectiveness.
Qualified and strategic meetings to support their development.
Thanks to its international network and proven expertise, Vitagora was able to identify a trusted expert for Lactips, suited to its niche needs in European legislation on novel ingredients. This relevant and qualified connection precisely met Lactips' quality requirements, which are essential for their innovations.
In addition, the packaging-themed events organized by Vitagora enabled the start-up to meet various players in the food value chain, adjust its strategy, expand its network in the agri-food sector, and establish contacts with potential future customers.
"We are very satisfied with our membership in Vitagora. Working with them is very pleasant thanks to their consistently professional support. Their team is attentive to our expertise and innovations, offering us relevant connections with members who have specific packaging needs. These exchanges have allowed us to refine our value proposition, and thanks to this successful project, it could open the door to other similar opportunities. "– Flavie Bancel, Business Developement Manager, Lactips_____"Vitagora offers real ease of access to the agri-food market thanks to its expertise, events, and network. Participating in events organized by Vitagora has allowed us to meet qualified contacts much more effectively than at a trade show. Participants come with specific issues, which allows us to hit the mark, quickly position ourselves as solution providers to meet their specific needs, and generate business.
Vitagora's strength lies in its ability to address real and topical industrial issues, bring together the relevant players, and obtain direct feedback from the agri-food market. I am certain that we will have similar needs in the future."– Lyès Chiheb, Sustainable development manager, Lactips
About Vitagora
Vitagora is a professional association in the agri-food sector, certified as a competitiveness cluster for the Bourgogne-Franche-Comté and Île-de-France regions.
For nearly 20 years, we have been working to improve the performance and competitiveness of our members by offering a range of collective services and tools, as well as individual support tailored to the needs of agri-food businesses.
