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11 July 2024
Use case - Welldrinks France
“We have our ‘Made in France’ product thanks to Vitagora!”
– Malgorzata Thouard and Naira Adamyan, co-founders, Welldrinks France
Welldrinks France is an independent French start-up and strategic partner of Welldrinks ltd. It has developed an innovative collagen-enriched drink based on patented technology. The two companies share intellectual property with the aim, since the founding of Welldrinks France in 2022, of creating and developing a “Made in France” hub and were looking for a production site in France.
Their needs
With complex technological requirements coupled with small production volumes, the young company unsuccessfully sought out several subcontractors.
After meeting Vitagora at the “What will we eat tomorrow?” competition and impressed by the responsiveness and professionalism of its team, Welldrinks France joined Vitagora to benefit from its support.
Solutions provided
Mobilizing its national network, Vitagora supported Welldrinks France in its search for a partner :
- Qualification of the request, understanding of the technical specifications
- Identification and qualification of potential partners
- Management of contacts, briefing of contacts, follow-up of exchanges
Thanks to the contacts facilitated by Vitagora, Welldrinks France has developed a win-win partnership with the Agromousquetaires Group.
Results obtained
A successful collaboration with the Agromousquetaires group!
- Aseptic lines, complex processes, specialized teams, adaptation for international production, etc.
- Rapid and efficient production ramp-up, launched in June 2024
Today, the success of this project is encouraging Welldrinks France to embark on the development of new product ranges, drawing on R&D partnerships developed through other connections made by Vitagora! France is becoming the hub for the production and marketing of Qwell beverages to all international markets..
"We have our ‘Made in France’ product thanks to Vitagora! We are very grateful! It's a daily struggle for a start-up. But with Vitagora, there was a before and after, enabling us to overcome technical and industrial obstacles and take our company to the next level. Vitagora is a true partner! We appreciate the responsiveness and professionalism of the team that supports us, as well as the quality of the network and expertise that Vitagora brings together."– Malgorzata Thouard and Naira Adamyan, co-founders, Welldrinks France
About Vitagora
Vitagora is a professional association in the agri-food sector, certified as a competitiveness cluster for the Bourgogne-Franche-Comté and Île-de-France regions.
For nearly 20 years, we have been working to improve the performance and competitiveness of our members by offering a range of collective services and tools, as well as individual support tailored to the needs of agri-food businesses.
